SEO for a dental practice is a process in which your website is optimised to improve online presence and rankings in Google and other major search engines. It will make your dental practice find faster and easier by new patients searching for a dentist in a specific area or specific dental treatments.
To succeed in your dental practice, it is becoming essential to be on the top of Google search results and improve overall online visibility. Therefore, it is crucial to implement a dental SEO strategy to make sure that patients can find you.
If you don’t know where to start, you must consider these tips.
Choose specific search terms
Though SEO has changed a lot over these years, keywords play a significant role in a successful SEO strategy. It is because people use different words and phrases to find information online. Therefore, you must choose the right keywords as it ensures that your target audience will find you. For this, put yourself in your patients’ shoes and find the best keywords to use.
Keep your intent in mind
Search engines use the searched keywords to analyse the queries to determine user intent and get the best outcome. To identify the right keywords, you need to think about the user’s intent because people use different keywords based on their looks.
Use semantically related keywords
In the past, when it was about dental SEO, they were considered the primary keywords. Many people use these keywords to get better rankings. However, search evolves the intent of the user more than getting an exact match for the keywords. These days, Google and other search engines can analyse queries and their context to determine the user’s intent. Therefore, you must use secondary keywords to create content.
Priories local dental SEO
Most people think of connecting to the global audience when designing their SEO strategies. But, for dentists, it is essential to target local audiences. Always keep in mind that patients always look for services and dentists within their localities. Therefore, you must focus on local SEO to get your dental practice a great exposure locally.
Make mobile-friendly website
Do you know that more than 65% of internet users use their smartphones to access the internet? It proves that mobile is becoming more important for online users. So, you must have a mobile-friendly website if you want to reach the maximum audience and gain a high ranking in the search results.
Create education and informative content
In the past, having content on the website was enough to reach the audience with the targeted keywords. But now, it becomes essential to have quality content on your website. Thus, it must evolve trustworthiness, authoritativeness, and expertise. The content must not only be relevant to dentistry but also reflects these factors to improve SEO.
Publish long contents
Using long dental related content is another way to improve user experience along with improving dental SEO. Long content is more likely to get more links than shorter content. Moreover, it also helps in earning the most organic traffic and social media shares. Make sure this long content must be easily readable.
Optimising your dental SEO strategy is essential to growing your dental practice by improving your rankings and visibility in major search engines.